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From the shop floor

8 things you only learn by running an online shop

Merchella is made by people who run online shops. These are the lessons that shaped it: the stuff nobody tells you until you’re three months in.

  1. “Where’s my order?” is most of your inbox

    So the order and tracking sit right beside every customer email in Merchella’s inbox.

  2. Delivery dates sell

    Shoppers want to know when it’ll arrive, not how many working days. That’s why Merchella shows “order within… for delivery…” on product pages.

  3. Bank holidays will catch you out

    Plan the year’s closures and messages once, and let them switch on and off by themselves.

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  4. Your best reviews are from real buyers

    Ask every customer a few days after delivery, and mark those reviews as verified.

  5. Discount codes leak

    Welcome codes end up on coupon sites. Merchella gives each new subscriber their own single-use code.

  6. You need to test checkout properly

    Place test orders that charge nobody, whenever you change something.

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  7. Ads lie unless you track sales yourself

    Record where every order came from, and send real sales back to Google and Microsoft Ads.

  8. Your team needs its own logins

    Give staff their own sign-in, choose what each person sees, and switch on 2-step sign-in for everyone.

The bottom line

If those sound familiar, you’ll feel at home on Merchella. Try it free for 30 days.

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