Where each customer came from

The ad, search or site that brought each buyer, on every order.

Every order has a Where they came from card. It's filled in by itself at checkout.

Source
Like Google Ads, Google search, Instagram, an email, or typed the address.
Channel
Paid ad, Search, Social, Email, Link from another site, or none.
Search term
What they searched for, when your ads pass it on.
Visits
Bought on the first visit, or after a few.
Time to buy
From first arriving to paying.